Agent
Joan Herlong | Herlong Sotheby's International Realty
Agency Herlong Sotheby's International Realty
Description
Joan began selling real estate in 1993, always full time. After several years as the top producing solo agent for a national brand, she started her own boutique agency in December 2011 – in the midst of the recession and housing slump. At the end of her first year on her own, she was the number one Realtor in the Greenville MLS, Indeed, she was the number one realtor by volume for the entire decade of 2014-23, having individually sold over $450 million worth of real estate, considerably more than the next closest agent. (Source: GGAR MLS Sales Volume, Jan. 2014-Dec. 2023.) In 2017, Joan affiliated with Sotheby’s International Realty and launched Herlong Sotheby’s International Realty. The company has more than tripled in size since that time. With a well-earned reputation for expertise, fairness, and advocacy, Joan has often been called upon for advice, and not infrequently by agents from other companies. She has served as an expert witness in real estate litigation and related hearings and has from 2017-22 served on the South Carolina Realtors Association “Forms” Committee, the committee responsible for all contracts forms and addenda used by SCR realtors. Joan “speaks” fine older homes, new construction, and newly renovated homes fluently. She’s no “figurehead” -- she personally lists and sells all over the Greater Greenville and the Upstate. Moreover, her posted sales volume is her own. She doesn’t believe in taking credit for her associates’ sales. It’s not about her, it’s about developing each of her Associates to maximize their own potential, which in turn keeps the focus on Client Service, always. Joan has negotiated more than 1,000 deals and advised on many more. She knows the difference between assertive and aggressive, between persistence and pestering, and while she’s tenacious, she’s not obsessed. She’s (almost literally) seen it all. What she hasn’t seen, no one else has seen either. She is the kind of advocate that any seller or buyer would on their side, whether directly or through her agents. She’s driven by a simple principle – the client comes first. For her, professionalism, transparency, candor, integrity, and advocacy are not just words. Joan grew up in Winnetka, Illinois. She earned a bachelor’s degree in English Literature at the University of Virginia. Her first job after college was at CNN as a news writer. Then she worked at Leo Burnett Advertising in Chicago while her husband William attended law school at Northwestern. She continued in advertising at a small agency in Charlotte, N.C., during William’s clerkship for a federal judge. In 1986, they moved to Washington D.C., where William worked at Covington & Burling, and Joan turned to freelance writing. They became Greenvillians in 1989. In her spare time, Joan enjoys hanging out with her grand kids, playing tennis, and writing. She is way better at writing. For about ten years she wrote had a bi-weekly “humor” column in the Greenville Journal called “Life in the Slow Lane.” She still dreams of writing the next great American novel. If scribbling ideas on sticky notes counts for anything, she’s well on her way. The way to her heart is through her funny bone -- she loves a good laugh, the kind inspired by the likes of Robin Williams or Ricky Gervais or a good practical joke.
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Agency
Herlong Sotheby's International Realty
1 McDaniel Greene, Greenville, SC 29601 - 29601 Greenville
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Detached House in Greer, Greenville CountyCollection€ 1,494,300368 m² 5 4Come home to Sylvan Woods by Milestone custom builders. Just 5 min's to the Pelham Medical Center, less than 10 min's to I-85. A rare opportunity to create your custom home with...
Presented by Joan Herlong | Herlong Sotheby's International Realty -
Luxury home in Greenville, Greenville CountyCollection€ 1,361,900265 m² 4 4Brand new build ready now by J. Francis Builder in new Meadow section of Hartness! Why wait a year or more to build (and pay more . . . ) when you can have this sparkling jewel...
Presented by Joan Herlong | Herlong Sotheby's International Realty -
Luxury home in Greenville, Greenville CountyCollection€ 1,365,400510 m² 6 4You've found it! In gated Stonebrook Farm with new gunite pool & spa, new hvac on both floors, freshly painted quartzite kitchen, and more. At about 5500 sq feet, it's the best...
Presented by Joan Herlong | Herlong Sotheby's International Realty -
Luxury home in Greer, Greenville CountyCollection€ 1,280,000325 m² 5 4
Come home to Sylvan Woods by Milestone Custom Builders—where luxury, location, and lifestyle align. Just 5 minutes from Pelham Medical Center and under 10 minutes to I-85, this...
Presented by Joan Herlong | Herlong Sotheby's International Realty -
Land in Greenville, Greenville CountyCollection€ 790,1007,324 m²
Build your ideal home in Huntington! Seller's plans and timing to build have changed, so this almost 2-acre lot includes their custom plans for a spectacular contemporary home....
Presented by Joan Herlong | Herlong Sotheby's International Realty
