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luxury real estate and luxury living can be told through this phrase: “It's like fashion!”, pronounced by one of the most important American real estate developers while turning the business card of Luca Santoro, founder of the House & Loft brand, in his hands. A completely black ticket with white writing and a red claim under the logo: “International Luxury Living”. That ticket was able to convey House & Loft's innovative idea of luxury real estate. House & Loft anticipated the trends of luxury real estate and its demanding clientele who sought and still seeks in luxury living, the typical elements of the fashion system: beauty and exclusivity. Since 2001, the year of its birth, House & Loft has been the protagonist of thousands of real estate transactions of lofts, villas, historic homes, castles, penthouses and charming apartments in the most renowned Italian and international locations, thanks to a network of professionals operating in the various company headquarters. House & Loft has thus been able to use, on a large scale and in an exclusive market, the cross-selling of luxury real estate, offering exclusively for the Italian market, luxury real estate opportunities in the world and, at the same time, presents to the international market a wide selection of prestigious residences in Italy In 2012 House & Loft sensed the need for a change in the luxury real estate market: to cover the most sought-after places in international luxury living with an innovative corporate structure based on a network of partners who share the same same know-how and the same culture of luxury. After all, market trends, even in luxury real estate, must be anticipated, not followed ... It's like fashion!