London is calling ! 80% sold A new level of luxury living has arrived in the heart of London. In an exclusive partnership with Versace Home, the global symbol of opulence, DAMAC Tower brings you the ultimate in branded living experiences. Rising 50 floors, the ultra-modern DAMAC Tower will stand out as a new icon on the London city skyline. A MODERN MASTERPIECE. Nine Elms is already home to the New Covent Garden Market, the brand-new US Embassy and Battersea Power Station, a cherished feature of the London skyline. It’s also blessed with almost two miles of Thames river frontage, and will be lined with cafés, bars, restaurants, cultural attractions and public space as part of the planned regeneration. 80% Sold London is calling 6% Commission .